Episode 30: How to Articulate the “Why” Behind Your Business with Cher Hale

Publicist Cher Hale gives your business the spotlight it needs to reach your target audience. She is a social and spiritual person who loves connecting people and seeking out knowledge. After stumbling upon the PR world after taking the wrong AP class in high school, Cher found a love for pitching. She sought out a mentor by joining The Italian Online where she spent time assisting with administrative work to gain experience and exposure.

Soon after (and with a lot of encouragement from her mentor), The 30 Minute Italian Podcast launched. Four years later, she dove into PR full-time and has helped countless clients connect with major outlets like Forbes and CNN. Cher loves starting her day doing self-guided yoga and ending with some relaxing afternoons watching TV. She finds inspiration all around her and constantly reflects to reconnect to her passions in life.

Discussed in this Episode

  • Where her clients have been featured: Forbes, CNN and Bustle
  • Biggest growth pillars: Confidence and assertiveness
  • How she gains new clients: She mainly gets them from word of mouth
  • Her advice for pitching your business: Make sure your message is clear
  • Her expertise: Pitches and marketing her clients.
  • Her early mistakes: Hiring on clients that are not the right fit.
  • Publications she’s worked with: Bustle, Goop and Brit + Co
  • This year she plans to: Soul search and redirect her business
  • A hard moment in 2018: Her mother’s passing at just 49
  • Her biggest fan: Her boyfriend who gives her advice and comfort
  • Her A-Cup Moment: When she signed her first author as a client
  • Her book recommendations: “The Art Of Hand Lettering” by Helm Wotzkow
  • Her inspiration: Kay Fabella who she always bounces ideas off of
  • Morning routine: Brush teeth, wash face and then do yoga
  • The thing she loves most about herself: “Silverlining” mentality
  • Biggest self-care practice: 8-9 hours of solid sleep
  • What keeps you up at night: Sweat, mostly (lol)
  • Night routine: Relaxing and catching up on some TV
  • Podcasts she enjoys: Off the Vine, Wine and Crime
  • Currently Reading: “Women Who Run with the Wolves” by Dr. Clarissa Pinkola Estes
  • Bad habit she wants to break: Over apologizing
  • What being a woman means to her: Connect to everything and everyone around us

Find Cher Hale

Cher Hale Online

CHC Marketing Facebook

Cher Hale Instagram

30 Minute Italian Podcast

The Iceberg Project

Find Kara

Kara McCartney online

For All the F Words

Kara on Instagram

Find Tara

Tara Laferrara Online

The TL Method

Compass Fitness, Denver Colorado

Tara on Instagram

Tara on YouTube


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