Episode 18: How to keep thriving when you go down $1M in sales, with Rayme of Comida

Rayme Rosello is the owner and founder of Comida, a Denver-based taco truck turned brick and mortar. Combining Rayme’s favorite food (tacos) with her Alabama roots, Comida serves Mexican soul food made from the highest-quality ingredients.

Rayme began her career in New York City, waiting tables while trying to make a go of her acting career. When she moved to Boulder, she continued working in the restaurant industry before launching her own at age 28. Since then, Rayme experienced all the highs-and-lows of the always volatile restaurant industry: Launching two, multi-location brands; overseeing 80+ employees, and going down one million dollars in sales when new city planning interrupted her restaurant’s street with construction.

Discussed in this Episode:

  • Her first business: A pizza restaurant owned with her then-partner, which still exists today
  • How she started Comida: With a pink taco truck (which took double the start-up cost as opening her first pizza restaurant)
  • Her current project: Re-aligning her messaging from “Mexican street food” to “Mexican soul food”
  • How she responds to the high-turnover of the restaurant industry: “Change is inevitable; and the only thing I know for sure is I will always be here.”
  • Best thing about being a boss: Working with “really smart, strong women who really give a crap.”
  • What was so difficult about running a food truck: There’s no way for to park or for people to find you, make reservations, or sit down and eat at a table.
  • Biggest struggle in the history of her career: Going down $1 Million in sales from 2016 to 2017
  • How she escapes stress: She sleeps outside, 365 days a year
  • How she shapes company culture: Greeting every single employee when she walks through the door
  • How she collects feedback: Leaving a postcard with each customer with her personal cell phone number
  • Best advice to new entrepreneurs: Save money when you make money and pay your taxes
  • What wakes her up in the middle of the night: Financial stress
  • What being a woman means to her: “I can do anything.”

Find Rayme and Comida

View Comida’s Location and Menu

Comida on Facebook

Comida on Twitter

Find Tara

Tara Laferrara and the TL Method

Compass Fitness, Denver Colorado

Tara on Instagram

Tara on YouTube

Find Kara

For All the F Words

Kara on Instagram


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